SEO is an acronym for Search Engine Optimization, the most widely used digital marketing technique to acquire a top rank on search engines such as Google and Bing. A web page, perfectly optimized for search engines, is more likely to appear on top of the search engine result page, as compared to other non-optimized pages.
The algorithms used by search engines to rank websites get updates every now and then. The changes are made in these ranking algorithms to provide the users with a seamless search experience.
“The best place to hide a dead body is on the second page of Google,” a very famous saying about the importance of appearing on the first Search Engine Results Page (SERP). The majority of search engine users do not go past the first page of search results. They either click on the links appearing on the very first SERP or do a new search.
The click rate of Google SERPs decreases exponentially with positioning. The first link receives 30% of all the total SERP clicks, and this reduces to 10 percent for third standing. The number deteriorates significantly for the links at the bottom, near to 2%.
Some high-end brands will likely pay Google Ads to deal with the inadequacies of their SEO strategy. Nevertheless, smaller labels certainly need to work relentlessly to acquire a rank on the first page.
WHAT IS LOCAL SEO? WHY SMALL BUSINESS NEED IT?
Local SEO is the process of making your business appear in the top geographically related searches. It is an effective way of optimizing sites, making it distinguish on the search results related to local search queries.
Putting the above explanation in easier words; if you wish to boost your business locally, you need additional local SEO services. Despite its importance, only a few small business owners use professional services to boost their local SEO. That indicates you have better opportunities to get ahead and show up in directories, maps, local searches, and social media.
Local SEO holds crucial importance, especially if you have a business that provides services to a particular locality. According to Forbes, 95% of smartphone users search for a local business online. Around 61% make an appointment on call besides with 59% visit the store.
WHY SMALL BUSINESS OWNERS REQUIRE LOCAL SEO?
Local SEO is the need of the hour for small business owners to rank high on SERPs. Entrepreneurs cannot deny its importance. Here are some of the reasons that highlight the importance of Local SEO for small business:
- Local SEO services help small business owners to target the local audience.
- The type of SEO offers a high return on investment (ROI) that no other form of online marketing offers.
- When your business appears on Google with complete information, it gives the local audience a reliable impression. That means it adds authenticity to small businesses.
- It holds significant importance for mobile users. It helps in building connections with local visitors.
STRATEGIES FOR SMALL BUSINESS OWNERS TO IMPROVE LOCAL SEO
From the above description, small business owners can get a picture of local SEO and its significance in this digital era.
However, local SEO will only boost your traffic if you know how to do it right, and doing right isn’t easy. Here are a few proven strategies for small business owners to improve the rank in local search results.
Apply for all business directories
The beginning of success for a small business originates from a firm SEO strategy, which starts with a Google My Business profile. Once you claim your business and create an account, start listing.
The business description influences SEO. From here, include accurate business hours, business photos (that help customers to locate the location), and a relevant call to action.
While Google My Business is a crucial business directory, it is not the only one. Yelp is also worth time and attention. It helps small business owners with backlinks of the website, corrects any existing faults, and include an accurate citation.
Other than Yelp and Google My Business, consider less popular outlets that increase the ability to include more citations and backlinks. The examples of such outlets include Facebook, Yellow Pages, Bing, and MapQuest.
Promote Customer Reviews
A stream of positive customer reviews is an essential factor which enhances the rank of local SEO. The secret of getting customer reviews is to make it easy. Consider asking for reviews through a physical medium, such as a receipt or business card.
However, keep in mind that Yelp offers different business review protocols. It is easier to direct reviews on Google My Business.
Get creative with local content
The army of keywords should be incorporated into the content to make it unique. The constant stream of creative content helps in boosting the rank of SEO.
When generating content related to local SEO, the owner should focus on relevant keywords, targeted to the region. If you write generic content, you will have to contend with nationwide competition from other business that is providing the same technique.
Optimization of Webpage SEO
The optimization of local SEO varies, but of course, some methods remain the same, for example, SEO Meta description, keyword-optimized title tags, headers, and intelligent internal linking.
The local SEO optimization includes implementation of customer testimonials, company citation, and interaction of Google Maps on your webpage.
The efficient business owners have a separate landing page for every targeted region in their geographical location. Include unique content for every landing page.
Incorporate Structured Data
A user, when begins a search for a business online, discovers critical information such as business hours, location, etc. displayed in Meta description. Search engines uncover this data with the help of data markup.
A data markup or schema markup makes use of simple and easy diction. All you have is to specify minute details.
In the world of digital marketing, business owners are competing in a rat race related to SEO. Small business owners with shrewd local SEO strategies enjoy more traffic, leads, and conversions than any other competitors.
A small business in Texas attempting to solidify themselves on top searching domains, can hire the best SEO company in Texas, ensure robust local SEO strategies that are perfectly coordinated with the traditional SEO.